Female Empowerment is a broad cause and there are many focuses we could have taken, from equal participation and leadership, economic and social rights to ending gender based violence. The Female Empowerment Popon is a symbol of the advancement of women and liberation of freedom in all these areas, with our charity partners all covering aspects of these themes. For our focus though, we landed on the concept of belonging and worth. Where it all begins and ends - in knowing and believing we are of intrinsic value, just the way we are.