Motherhood gives endlessly. So often, mothers are pouring out love, energy, care and creativity - quietly, consistently, and without recognition. Much of this work is unseen. Unmeasured. Taken for granted. And too often reduced to the phrase “just a mum.”

We don’t believe in “just a mum.” We believe mothers are hidden heroes - shaping lives, families and futures through acts of devotion that rarely make headlines but change the world nonetheless. Motherhood is work of the heart. And that work deserves to be recognised.

There is no single image of what it means to be a mother. No one definition that captures it fully. Motherhood takes many forms: new mums, single mums, adoptive mums, spiritual mums, and those whose journeys to motherhood have been long, complex, or painful. For some, motherhood is biological. For others, it is something deeply chosen, lived and given - a calling shaped by love rather than blood alone.

Children or no children, motherhood is a creative process. It is the forming of life, care, culture and belonging. Each expression is different, each story unique - all of them powerful. These are not simply works of art.They are Works of Heart. We support motherhood because we believe every mother deserves to be seen, valued and celebrated - in all her strength, vulnerability, sacrifice and love.