The role of Communications and Marketing Manager will execute the marcomms plan to communicate the vision of Recognised, foster community and grow online following, engagement and drive online and in-app sales. Key responsibilities include: management and delivery of the marcomms plan, planning and creating content, managing and briefing creative freelancers and agencies and , social media management, analysis of performance data. The role will require experience in creative thinking, content creation, writing,  communications, planning and scheduling.

Delivery of Marcomms Plan

- Work with Directors to create the Marcomms plan assisting with key calendar dates and content details.

- Delivery of Marcomms plan across all channels including: Online, social media, newsletter, ppc, pop-ups, World of Recognised content world. 

- Work with freelancers to plan, create and schedule content  ensuring content is delivered on time and to brand standards.

- Plan marketing campaigns and creative outputs based on the marcomms plan

- Lead weekly marketing meetings to communicate up-coming priorities, historic performance, and suggest ways to improve and grow

Build community 

- Responsible for curating and managing content for the Recognised content world 

- Manage customer stories and testimonials and work with them to create content for content world 

- Manage and reply to trust pilot reviews 

- Responsible for social media management - engage daily with community, commenting, liking, saving and sharing content as well as directly responding to comments and DM’s. 

- Grow social media following on Instagram and TikTok 

- Analyse, track and communicate growth performance across all  channels, making recommendations for improvement and growth.

Drive online and in-app sales 

- Create engaging relevant and trending content which drives online sales and in-app purchases 

- Work with Sales personnel to ensure TikTok Shop and Instagram product listings are optimised and to boost live sales performance

- Work with sales personnel to deliver sales promotions in response to planned activity as well as sales enhancements

- Track, analyze and respond to sales data to grow sales 

- Manage influencer campaigns 

Content creation 

- Create content plans for all channels, coming up with  creative ideas to meet our marketing objectives of commuting vision, growing brand community and increasing in-app and online sales. 

- Work with freelancers to plan, create and schedule content for all channels: Website, newsletter, Instagram, Youtube, Content world, marketing campaigns and ppc

- Content creation for TikTok

- Write and create briefs for freelancers 

- Ensure website is updated in line with the marcomms plan. This includes: banner changes, promotions, header changers, faq changes, seasonal marketing changes

- Write, curate and edit writing for the content world 

- Write captions for social media  as well as weekly newsletters

- Responsible for content research and ensuring content is relevant, engaging and trending.

- Organise, manage and deliver photoshoots 

-Track and analyze content. Learn what to do more off and less off.

- Creative and good at generating ideas 

- Strategic thinker

- Organised and able to manage multiple projects and deadlines at once 

- Able to plan ahead and meet deadlines

- Carries a ‘Can do’ attitude and seeks creative solutions 

- Able to build positive relationships inside and importantly outside the organisation

- Takes initiative and is not overwhelmed when things don’t go to plan 

- Able to work in a fast paced environment and know when to delegate

- Good time management and prioritisation

- A team player who can ask for help when needed 

- Analytical and committed to learning, understanding and asking questions 

- Full-time, Fixed-term position

- Based in London, UK

- Remote working available

- Closing date: 12th August 2022